AOL @ DMEXCO
The annual digital marketing exposition & conference (DMEXCO) is the biggest trade fair for the digital industry in Europe. Being a cool kid at DMEXCO means going big with your booth. Our concept, "Open up," played with deconstructed boxes and squares to create capsule media experiences and a clean, fun, lightweight environment for clients and visitors.
Role: Lead Copywriter
Client: AOL
Partners: AOL Inc. Creative Team
The glass fronts of these HypeBoxes are video touch screens. When activated, the screens turn opaque with an interactive, video-heavy tour of the offerings related to what's spelled out in the back of the box.
